The story behind the latest release of ATU is built around the Gem Collector, a magical being whose main source of power is drawn from crystals and gemstones. Hunting for gems and casting stone spells for love, luck or power, require suitable attire which is provided once again by ATU and our magicwear take on clothing.The collection blurs the lines between casual and formal and showcases flattering yet timeless silhouettes that have become representative of the brand DNA. Neutral colors balance out our long-lasting love for red and you can see them spread out in numerous forms and textures(digital prints on organic cotton, sheer tulle, silk chiffon, hand-sewn sequins, etc)