ATU Body Couture is a Romanian fashion brand launched by Lacramioara Ilie (Founder) June 2011.
ATU Body Couture explores women’s world with its aesthetic manifestations reflected in two seasonal collections Spring/Summer and Fall/Winter. From Winter 2015 the brand has a Creative Director: Catalin Valean.
Manufacture is the main part of the creative process along with continuous searches for specific textures and the obsession for femininity celebrated by comfort and style.
The brand promotes simple and useful design, combined with special fabrics and accessories, unique yet functional; discrete details, manufacturing elements, powder shades and white, but also the colors of the present. It is a privilege to have a personal ATU (asset) because clothes represents an universe.
When you wear them, you wear an option, an assumed concept. The advantage of having your own universe, completed by femininity and exuberance is the most important argument for happiness. ATU – An element which in some circumstances provides someone an advantage or an extra chance. – From fr. ATOUT
